TAUGHT IN ENGLISH / 1 WEEK / 21-25 JULY 2025 / ON CAMPUS
Intertwining Design Management and Art Curating, in collaboration with NATIVA.
How to conceive and realise an art exhibition as a design thinker.
The Essential Cooperation: Intertwining Design Management and Art Curating is a course to conceive and to realise an art exhibition, from the beginning idea to the practical elements such as spaces and communication, using the instruments of design thinking.
This course aims to provide a different way of approaching curatorial work. Students will practise typical tools of the design process, for example how to manage and conduct a team into a brainstorm challenge, and how to organise and harmonise all the steps of an art exhibition project until the final presentation with specific pitch’s exercises and the exhibition’s vernissage.
At the end of the course, a certificate of attendance is issued to those who have attended at least 80% of the lessons, for a possible recognition of 2 ECTS.
Course type: group – in-person
Participants: Min. 8, Max. 20 | The programme is open to college, university, and fine arts students as well as adult learners across disciplines (Art History; Visual Arts, Design; Marketing/Communication).
Attendance: From Monday to Friday, from 9 am to 5 pm
Duration: 21 – 25 July 2025 – 5 days
Cost: 850€ – Very early bird by 31 January 2024 -15%; Early bird by 31 March 2025 -10%
Requirements/supporting materials: No entry requirements. Students are asked to bring their laptops/tablets
Language: English | Participants are required to be fluent in English.
Lecturer: Francesca Gollo, Fabrizio Pizzuto and the Evolution Guides from Nativa
Location: RUFA – Via Degli Ausoni 7/A – Rome; NATIVA Via degli Ausoni, 1 – Rome; RUFA – Via G. Libetta, 7 – Roma + visits around the city.
Certificate: At the end of the course, a certificate of attendance will be issued, based on attendance at least 4 of the 5 days, which corresponds to 2 ECTS
The curatorial work about an art exhibition will begin with the team’s selection. Initially, in an art exhibition, project curators must learn to analyse the statements and the artists’ portfolios, get to know them, understand what they are about, and how to read them. The exhibition has a theme, a sort of common thread that a group of artists revolves around. Therefore, it is always necessary to choose a selection of works to display that work on the theme, which is probably generational or local, to be highlighted, around which the exhibition revolves. Some knowledge of the art world is required. Its valorisation is a complex element that includes the involvement of many factors: consistency of image; graphic work; and thoughtful elements to accompany the event.
Finally, considerations need to be made regarding the arrangement of the artworks in a space; the actual setup and the use of the Regenerative Event Framework as an essential methodological approach; virtualizing it through rendering; and simulating it in the selected space.
The development of the art exhibition project will be constantly guided by a design thinking process that helps us to empathise more with context, subjects, team, and artists. Through iterative processes it helps aspiring curators to monitor, manage and control the entire creative and practical aspects of the project, celebrating the end of the lab with the vernissage of the exhibition, as planned, designed and made by the students.
Francesca Gollo
Francesca Gollo is a multimedia designer and professor of Multimedia Exhibit and Multimedia for Cultural Heritage at RUFA – Rome University of Fine Arts. She works for public and private institutions in the field of multimedia design and enhancement of cultural heritage.
She graduated in Communication Design at the Politecnico di Milano in 2008. From the beginning she has oriented her research and production around multimedia design and the effects that these languages have on the body and space. She worked with Studio Azzurro where she realized editorial and multimedia graphic production for museums and exhibitions including “Fabrizio De André. The exhibition “,” Laboratory Museum of the Mind “,” Sensitive City – Expo Shanghai 2009 “. She moved to Rome in 2011, she was founder and project manager of “Aye Aye. Interactive Experience “, with whom she carried out research on the narrative and communicative possibilities offered by multimedia language, creating for example the installation” Grande Cavallo Blu “(2014), Nerola – Interactive Memories, (2013 ) an exhibition dedicated to the memories of the village.
From 2013 to 2020 she worked at Museo Laboratorio della Mente ASL Roma 1 for the Educational Services, she organized cultural events and she curated exhibitions by national and international artists, including Jaswant Guzder, Canadian psychiatrist and artist, Sarah Bennett, artist English and Gea Casolaro, Italian artist. She taught Multimedia Languages at the Academy of Fine Arts in Naples.
Fabrizio Pizzuto
Fabrizio Pizzuto is an art critic and historian, certified by the Ministry of Culture and qualified to perform interventions on cultural heritage. He is a lecturer in Contemporary Art History and Art Management, and coordinator of the RUFA Master’s in Art Curating and Management.
He specialised in Contemporary Art History at the School of Specialisation in Siena, directed by Enrico Crispolti with a thesis developed after a residency in Paris at the Cité des Arts for Incontri Internazionali d’Arte in 2006.
He currently runs the non-conventional exhibition space and online art criticism platform KHLAB of which he is co-creator and co-founder. He is curator and Art Dealer for Wepp Art s.r.l. He collaborates with the Nation 2.0 platform in Dubai (UAE).
He collaborates with Inside Art Magazine and Liquitex on artist residencies in Rome at the Fondamenta space. He has curated exhibitions and written texts for galleries and exhibition spaces in Italy and abroad.
He lives and works in Rome. Sometimes he is even on call.
NATIVA
NATIVA is the Regenerative Design Company that supports hundreds of companies in a radical business evolution, accelerating their transition towards regenerative economic models.
NATIVA is the first Benefit Corporation in Europe and B Corp in Italy, and co-founder of the Regenerative Society Foundation as well as a founding member of Fondazione per lo Sviluppo Sostenibile together with which NATIVA launched CO2alition, an initiative aimed at helping companies reach climate neutrality.
ALESSANDRA DE SANTI
Alessandra is Evolution Guide at NATIVA. She graduated in Industrial Chemistry at the University of Pisa in 2017, and she was awarded her PhD in Chemistry from the University of Groningen (NL) in 2021 specialising in the field of Sustainable Chemistry. In 2021-2022 she worked as R&D Project Manager at Mondi Group in Graz (AT), being responsible for developing interdisciplinary research projects in the sustainable packaging field from lab scale studies to actual realisation.
Students and Alumni Winter-Summer Courses RUFA :10%
Students and Alumni RUFA: 50%
University students: 5% (upon presentation of the university registration)
Very early bird by 31 December 2024 -15%; Early bird by 31 March 2025 -10%
Course package/groups/family: please contact corsibrevi@unirufa.it
If the student, after having attended the workshop, enrolls in a BA or MA programme at RUFA, a 10% reduction will be applied to the annual tuition fee for the first year.
RUFA has entered into several agreements with facilities that provide housing services. For further information please contact corsibrevi@unirufa.it
For information about the course please fill in the form and we will contact you
