This project was born as a challenge, combining a passion for music to the study and preparation in the world of design giving my personal interpretation of the communicative power of music expressed in shapes, fonts and colors.
The goal is to design a visual identity that shows the crazy vital energy of the Glastonbury Festival.
An interweaving of different musical styles, different cultures and converging activities that open the doors to a multidimensional reality of which the festival is the gravitational center. The kaleidoscopic character of the festival gives life to a freedom that is expressed in experiences with different rhythms. The system involves the use of a code algorithm to make the identity generative and unique.
“What makes us unique from each other is not only our (visual) appearance but also the way we move, the kinetic energy and biomechanics that compose us, identifies us.”
MARCO BO