Exhibition by designers: Lucia Borgia, Flaminia Filigi, Giulia Giovannetti, Arianna Ippoliti, Rozália Kiss, Nicla Marinelli, Silvia Mercurio, Lorenzo Mirabella, Giorgia Pustorino, Alessandra Remoli, Ornella Susca, and Mariangela Verde, coordinated by professors Emanuele Cappelli and Mario Rullo.
Exhibition visual identity by Rozália Kiss and Giulia Giovannetti.
Opening: Monday, January 27 at 6:00 PM – RUFA Space, Pastificio Cerere, Via degli Ausoni 7/A. FREE ENTRY.
The exhibition, open to the public, presents the works of master’s students in Visual and Innovation Design, developed as part of Tracks of Freedom 2024, an international research and design experience organized and promoted annually by RUFA to give its young designers the opportunity to engage with professionals and leading industry realities. The exhibited works explore the theme of Freedom, interpreted through a synesthetic perspective and a multidisciplinary approach.
As part of this educational journey, the students had the opportunity to present their work at the prestigious MFA SVA Design, an internationally renowned institution, in the presence of distinguished designers such as Lita Talarico, Steven Heller, Lorenzo Fanton, and Jonathan Wayskol.
This immersive experience took place in the heart of vibrant New York, a symbol of freedom and a unique cultural crossroads. A 9-day journey of research, study, and design, during which participants engaged in talks, studio visits, and socio-cultural insights, all within a stimulating and inspiring professional environment.
The exhibition project stems from this experience, transforming research work into a visual narrative that captures the dynamism and symbolic strength of New York.
Brand identity, motion graphics, interaction design, photography, and video become tools to explore and represent the concept of freedom through hybridizations, convergences, and experimentation. The experience, which took place in May 2024, was guided by professors and designers **Mario Rullo and Emanuele Cappelli**, along with the Academic Director, Arch. Fabio Mongelli.
Among the studios visited were Pentagram, led by partner Giorgia Lupi, with a special meeting with Paula Scher, one of the most influential graphic designers in the world; Lubalin Foundation, Order Studio, Salotto Studio, where students explored case studies with Giulia Zoavo, Vittorio Perotti, Lorenzo Fanton, and illustrator Emiliano Ponzi; as well as The Working Assembly, Studio Gretel, and meetings with Italian designers who have been active in New York for years, such as Matteo Bologna and Daniele Politini.
Practical Information
Official Opening: Monday, January 27 at 6:00 PM
When: January 27 – 31, 2025
Opening Hours: 9:00 AM – 7:30 PM
Where: RUFA Space: Via degli Ausoni, 7/A – San Lorenzo, Rome.
Free Entry
Relive the experience that inspired the exhibition: Tracks of Freedom 2024