The students of the Visual and Innovation Design course at RUFA had the opportunity to work on the rebranding of the prestigious Villa Ada Festival. This exciting project was developed within the Dynamic Brand and Advertising Photography courses, representing a unique intersection between design and music, capable of reflecting the vibrant and contemporary soul of the Roman territory.
The project involved over 20 students, who, with great dedication and creativity, designed an innovative strategy, developed a dynamic identity system, and defined a distinctive photographic style. The students meticulously handled every detail of the visual communication, creating all the final materials necessary to promote the festival, from the coordinated image to the graphic and photographic elements.
Under the expert guidance of professors Emanuele Cappelli, specialized in brand design and dynamic identity, and Cinzia Capparelli, an expert in advertising photography, the students had the opportunity to apply the skills they learned in a real-world setting, facing the challenges and dynamics of an actual project. This experience was a valuable opportunity for their professional and personal growth, strengthening the bond between the Academy and the cultural fabric of the city of Rome.
All the young visual designers involved: Naomi Barrilà, Paolo Berardicurti, Beril Calisir, Jeidi Clemente, Debora D’angelo, Francesca De Luca, Flaminia Filigi, Sofia Grillo, Arianna Ippoliti, Rozalia Kiss, Sofia Manos, Nicla Martinelli, Lorenzo Mirabella, Valerio Palma, Silvia Panacchia, Giorgia Pustorino, Matteo Scarselletta, Agnese Simotti, Mattia Tancredi, Mariangela Verde.
listen to the protagonists of the project
The projects developed by the students will be exhibited at a dedicated space of the Villa Ada Festival from 22 to 26 July. We look forward to seeing you at the official inauguration on Monday 22 July at 18.30 in Via di Ponte Salario, 28 – Rome.
Find out more on Villa Ada Festival 2024
