From January 8 to 10, 2025, students from the Graphic Design Bachelor’s program will fly to Zurich to experiment with new creative dimensions, guided by professors Antonio Pace and Massimiliano Napoli. A unique educational experience, replicating the success of the previous editions: BrandinLondon e BrandinAmsterdam.
Imagine being in a world where form follows function and every element communicates clearly.
This is the beating heart of Swiss graphic design, a movement that revolutionized visual perception and graphic communication, giving rise to design strategies that still influence designers and artists around the world today.
Next year’s creative journey will be called BrandinZurich and will be a traveling experience to explore this unique land, famous for its graphic rigor and modernity.
Swiss graphic design, also known as International Typographic Style, is one of the most influential movements in the history of visual design. Many of the rules introduced by the Swiss Style still form the foundation of modern design, with a preference for simplicity and clear visual communication. But what makes Swiss graphic design so relevant?
The answer is simple: its open and experimental approach.
For Graphic Design 3 students, it will be a journey discovering this approach, experimental and typographically rigorous, toward an open vision of new typographic, chromatic, and interactive experiments.
It will be exciting to explore and experience the roots of many graphic influences that have shaped our design thinking.
Distributed across Zurich and Basel, Studio Ludovic Balland, Studio Farner, Studio Metadesign, and Studio Norm, global leaders in design, graphic design, branding, AI, publishing, and typography.
BrandinZurich, the creative journey conceived and organized by our professor Agnese Angelini for Graphic Design 3 students, guided by professors Antonio Pace and Massimiliano Napoli. They will explore together how the legacy of Swiss graphic design can still enrich our visual and communicative experiences, embracing innovation and elegance.
From January 8 to 10 with BrandinZurich, Leonardo Borri, Lorenzo Bracaglia, Mattia Capomagi, Bianca d’Aquino, Valentina Formiconi, Giorgia Lazzara, Maria Agnese Mancini, Maria Agnese Mancini, Marianela Lohana Vidal Nizama, Eleonora Pilloni, Emilia Procopio, Lorenzo Puzielli, Giulia Vignolini, Gaia Zaffiri will gain greater awareness of their creative and professional potential, in line with the ongoing commitment of the entire RUFA Academy.