For 20 years in Sales & Marketing for several multinational companies, since 2021 I have been following and implementing marketing strategies and tactics for many different industries as a consultant at Publicis Sapient.
My passion and study of marketing, combined with my daily, hands-on experience in campaigns for prospects and clients, has led me, for many years now, on a path as a trainer in the automotive, pharmaceutical, retail, electronics and film industries.
I firmly believe that what can make the difference today in customer relationship management is continuous innovation; being able to combine data and heart, technology and creativity, so as to transform traditional funnels into individual, seamless journeys; all based on a data-driven approach aimed at designing authentic CRM experiences… guided by heart and emotions, because the brand remains as the memory of the emotion and experience we bring to our customer.
