Emanuele Cappelli is the creative director and founder of Cappelli Identity Design. He has been teaching Visual Communication since 2004, at Sapienza University in Rome, and since 2011 at RUFA, Rome University of Fine Arts. After graduating with honours in Industrial Design and serving as creative director in a number of companies, he founded Cappelli Identity Design, a design firm that provides branding and communication strategy services to important Italian and international companies. Acknowledged as one of the best pioneers of the concept of dynamic branding, his experimental approach has earned him 35 international publications and prestigious positions, such as artistic director of international cultural events.