My name is Francesco Floris, I was born in Olbia on January 24, 1991. At the age of nine years I was intrigued by the description of the professional figure called “Graphic Designer”, from that moment I began my journey of experimentation in the artistic field. Today, I work for an advertising agency in Rome.
I began my studies in high school and finished with a specialized course in Visual and Innovation Design at RUFA. Of all the activities carried out so far the RUFA Contest is the most satisfying one, I participated in 2019 with the work “Ex_Stasis”, a unique experience where I dedicated myself with constancy and love on a personal project experimenting and working with a multiplicity of new tools. I believe that in our profession it is important to approach other creative realities without focusing on a computer screen, but doing research on different materials to always feed our curiosity.
D’ECO – La voce ai designer
We are designers aware that we have gaps that have nothing to do with technical knowledge, but rather result from a lack of knowledge of humanistic, historical and cultural themes, that we have no weapons to deal with those who manage us and improve our position.
What is the awareness of this profession in society? What defends us?
Why is there competitiveness and individualism? These are the questions we ask ourselves about designers who are able to solve problems of all kinds, but do not interact with each other, only worrying about their survival.

Design creates wealth in society, so it must be given credit by promoting its culture in general and the training of designers who are aware of the potential of the profession.
“D’ECO – La Voce ai designers” is a biannual magazine that through history, technology, and society, opens a debate between designers from all sectors about the state of the profession through surveys, interviews with professionals, debates, articles, and columns,creating a shared awareness to find solutions.
