I am passionate about making sense of the world, embracing complexity with a blend of rationality and empathy. For over a decade, I’ve leveraged creativity, design, and technology to navigate diverse roles in business and academia, driven by curiosity and a commitment to diversity.
My journey spans strategic branding, advertising, customer experiences, and social awareness, collaborating with brands from FMCG to startups. I proudly create brand narratives, from big campaigns for Nutella, Red Bull, and Tic Tac, to innovative projects like interactive installations for Bulgari and Loro Piana.
My passion for design and curiosity led me to organize events in Montréal, design in São Paulo, and exhibit at the Triennale for Lavazza. After years of design nomadism, I returned to communication, working with Ogilvy, Arnold Worldwide, Havas, and now Mirror.
In my spare time, I enjoy teaching, advising, capturing travel moments with my Fuji, and curating rare books and objects in my Cabinet de Curiosité.
