A unique opportunity for RUFA Graphic Design students: workshop with Rotocel label factory and exclusive tour at Jungle Juice Brewing Brewery with an upcoming design contest!
The students of the Packaging course, led by Professor Malica Worms, have just experienced an extraordinary journey that involved them in two key moments: an exclusive workshop with Rotocel, a label factory of excellence, and a tour at Jungle Juice Brewing Brewery, which will kick off an exciting design contest for creating a RUFA Limited Edition label for the historic UTE beer: Jungle Juice Brewing will gift 200 cans of their UTE beer, and Rotocel, as their supplier, will handle the printing of the labels!
During the workshop with Rotocel, the students explored the meeting of artisanal tradition and technological innovation. With the intervention of Federica Mazza, Rotocel’s commercial manager, they were able to dive into the use of advanced technologies such as HP Indigo and variable data, discovering how these solutions can revolutionize packaging even in smaller runs, thanks to unique and customized finishes. Avery Dennison and Oropress contributed with adhesive paper samples and foils, allowing students to touch the quality of materials and finishes.
The Tour at Jungle Juice Brewing Craft Brewery
The tour at Jungle Juice Brewing added another layer of experience: in the heart of Rome, students had the opportunity to discover how the brewery, which stands out for its production inspired by American hop-forward styles and Belgian and German beer traditions, relies on Rotocel for its labels. Not just a learning opportunity, but also a concrete chance to apply the skills they have acquired: each student will have the opportunity to participate in the contest for the creation of the UTE Keller Pils RUFA Limited Edition label, with the best project going into production.
This unique experience allowed students to explore the entire creative process, from graphic design to material analysis, up to the final print, understanding how technological innovation and tradition can coexist in a design project.
